Strengthening Customer Engagement
When the Jyske Bank in Denmark aspired to become the country’s most customer-oriented bank, across all 125 of its branches, pro-AV technologies played a huge role in its ambitions. A thousand digital signage displays were placed in all of the bank’s lobbies featuring interactive presentations.
For instance, instead of a multitude of pamphlets, bank information on loans, savings, investments and other areas were available through entertaining presentations. Bank customers simply had to pick up a colorful box about the size of a cereal box, on their subject of interest, and scan in the box bar code to watch. Such a digital signage display also presents far more information than a static advertisement, while using the same amount of physical space.